Nutrition Coaching: State of The Industry Study (2023)

This is an open call to nutrition coaches to be part of a state of nutrition coaching study.

Take The 15-Minute Survey Here

About The Study is leading a study on nutrition coaching to help understand the challenges, successes, and trends within the industry.  

To date, a state-of-the-industry report for nutrition coaching doesn’t exist. The current study looks to fill that gap.

The outcome is to create coaching benchmarks for business/financial metrics, client success, and professional development, which will help both new and experienced coaches assess their businesses according to industry standards.

An Open Invitation For Nutrition Coaches To Participate

Nutrition coaches are invited to be part of it. 

Coaches’ insights are key and will help shape best practices in the nutrition coaching field.  

 [Link to the Survey]

The survey will remain open until September 30, 2023 (end of day).  

It takes less than 15 minutes to complete. 

Participation and feedback will remain anonymous. Yet, the cumulative insights will craft a roadmap for the future of nutrition coaching.

Why It’s Worth Participating

  • Exclusive Early Access: By participating, nutrition coaches will receive an advance copy of the report, giving them a head start in adapting to industry shifts.
  • A Chance To Win A $200 Supplement Gift Card: As a token of gratitude, each respondent will be entered for this draw.  The winner will be emailed 24 hours after the survey deadline.

Where Will The Study Be Published?

  • The results will be shared with all participants and will be published on The report will be published with free and open access.
  • The results will also be shared directly with industry stakeholders, including educational institutes that certify coaches (Precision Nutrition, NASM, ISSA, etc.). hopes the data will be used to validate, modify, and/or update coaching training programs in order to better prepare future coaches. is not affiliated with any of these organizations.

About is a nutrition education website run by nutrition coaches, registered dietitians, and athletes who love to share their passion for working out and eating healthy.

Over 700 articles have been published on related to macro tracking, losing weight, gaining muscle, and supplementation.

You can learn more about the team, editorial standards, and how we make money here.


For any questions about the study, please contact Avi Silverberg at