In the crowded landscape of fitness and nutrition apps, one stands out not just for its innovative features, but for the unique story of its creation and evolution.
My Macros+, a diet-tracking app, is the brainchild of Jason Loewy, a bodybuilder turned entrepreneur. Born out of Jason’s personal frustrations with existing diet-tracking apps, My Macros+ has grown into a tool that’s changing lives around the world.
This is a story of a one-man mission, a relentless pursuit of perfection, and a testament to the transformative power of passion and innovation.
The Genesis of My Macros+
Jason was a high school bodybuilder who understood the intricacies of diet tracking.
Dissatisfied with the existing apps on the market, he recalls, “They all kind of sucked. They were all missing something.” From customization, a user-friendly interface, and a comprehensive food database, there was definitely a need for a better solution.
In 2011, during his first semester of grad school, Jason decided to fill this gap. “I had been dabbling in mobile development at that point, and I just kind of sat down and decided to make my own.”
Thus, My Macros+ was born, a tool designed to address the shortcomings of other diet-tracking apps.
The Organic Growth of My Macros+
By 2014, My Macros+ began gaining traction.
Jason’s strategy of sponsoring events and athletes in the bodybuilding and powerlifting communities increased its visibility. “I decided to start sponsoring more things, more events, more athletes. And that’s where I think the tide turned a little bit and people started noticing,” he explains.
Yet, the growth of My Macros+ has largely been organic. Word of mouth has played a crucial role in the app’s expansion, with users recommending it to their friends, family, and fellow fitness enthusiasts. This organic growth is a strong indication of the quality and effectiveness of My Macros+.
As Jason puts it, “The product speaks for itself.”
The Evolving User Base of My Macros+
Initially, My Macros+ catered to a niche market of bodybuilders and powerlifters. However, as the fitness industry evolved, so did the app’s user base.
Jason noticed a shift in the landscape, with more people becoming interested in diet tracking. “The breadth of people that are interested in diet tracking as a whole, in my opinion, has increased beyond the niche bodybuilding market,” he notes.
Today, My Macros+ is used by a wide range of people, from professional athletes to individuals simply looking to lose weight. The app’s customizable features and user-friendly interface have made it a popular choice for anyone interested in diet tracking, regardless of their fitness level or goals.
The Life-Changing Impact of My Macros+
The impact of My Macros+ on its users is perhaps the most rewarding aspect of Jason’s journey.
He has received numerous testimonials from users who have achieved significant weight loss and improved their fitness levels using the app. “Every single time it blows my mind,” he says.
Jason recalls one user who lost an impressive 150 pounds using My Macros+. “There’s no better feeling than someone writing you in saying, I lost 150 pounds using your app. Thank you,” he shares.
The Operations of My Macros+
Despite the success and growth of My Macros+, Jason Loewy has chosen to keep the operation lean, running the app as a one-man show. This decision is not born out of necessity, but rather a conscious choice that reflects his dedication and passion.
While also maintaining a full-time role as the Chief Technology Officer at TestMax, a leading provider of comprehensive test preparation courses, Jason manages to devote an impressive amount of time to My Macros+. “I put in 30 hours a week on My Macros+ on top of my full-time job,” he says, “this is what I like to do for fun.”
This unique operational model allows Jason to stay intimately involved in every aspect of the app’s development and maintenance. He also gets to stay as close to the customer as possible.
This approach may not be conventional, but it’s a key part of the My Macros+ story. It’s a reminder that success doesn’t always require a large team or complex operations. Sometimes, all it takes is one person with a clear vision, unwavering dedication, and the willingness to put in the work over a long period of time. For Jason, this has been a decade-long journey.
Staying Ahead with Technology: The Competitive Edge of My Macros+
One of the key factors that set My Macros+ apart from its competitors is Jason’s commitment to implementing the latest technologies within the app. As a solo entrepreneur and developer, Jason has the flexibility to quickly iterate and adapt the app to incorporate new tech advancements. This agility has given My Macros+ a competitive edge in the market.
For instance, when Apple introduced HealthKit, a platform that allows apps to share health and fitness data, Jason was quick to integrate it into My Macros+. This integration allowed users to sync their dietary data from My Macros+ with other health and fitness apps, providing a more holistic view of their health.
Similarly, when Apple launched the Apple Watch, Jason saw an opportunity to extend the functionality of My Macros+ to the new device. He quickly developed an Apple Watch version of the app, allowing users to track their diet right from their wrist.
“Some of the big players take years to come out with stuff,” he notes, highlighting the advantage of being a nimble, one-man operation.
What’s Next: The Future of My Macros+
As My Macros+ continues to evolve, Jason has a clear vision for the future. Every year, he sets specific goals for the app, focusing on areas that can be improved or expanded. “Every new year I sit down and make a list of goals for the year for My Macros+. If by the end of the year I get 90% of these done, I’m going to be really happy,” he shares.
One of the key areas of focus for Jason is improving the search functionality within the app. He’s currently working on ways to reduce the number of custom foods users need to create in their first few days of using the app. “If I can get that decreased, then it means that I made an impact because users can just search and find the food rather than having to create their own custom food,” he explains.
In addition to improving the search feature, Jason is also preparing for the new iOS features that Apple releases each fall. He’s particularly excited about the interactive widgets that Apple announced last year and is committed to having these features ready on day one.
Looking further ahead, Jason has plans to enhance the recipe feature within the app. He wants to provide a better user experience than traditional recipe websites, which he finds cluttered and frustrating. “Recipe websites are the worst websites in the world. You go on, there’s a third of the pages covered in ads and then half of it is a story about their childhood and how they first had this recipe. I hate that,” he says.
Despite the success and growth of My Macros+, Jason remains committed to continuous improvement. He’s not afraid to acknowledge areas where the app can improve, and he’s dedicated to addressing these issues.
With a clear vision for the future and a commitment to continuous improvement, the future of My Macros+ looks bright. Jason’s dedication and passion for helping others achieve their fitness goals are sure to drive the app’s success for years to come.
My Macros+ & FeastGood.com
About The Author
Avi Silverberg is an author, coach, and the Founder of FeastGood.com. Avi has a Master of Science in Exercise Science and has published over 400 articles on the topics of health, exercise, and nutrition.
Why Trust Our Content
On Staff at FeastGood.com, we have Registered Dietitians, coaches with PhDs in Human Nutrition, and internationally ranked athletes who contribute to our editorial process. This includes research, writing, editing, fact-checking, and product testing/reviews. At a bare minimum, all authors must be certified nutrition coaches by either the National Academy of Sports Medicine, International Sport Sciences Association, or Precision Nutrition. Learn more about our team here.
Have a Question?
If you have any questions or feedback about what you’ve read, you can reach out to us at firstname.lastname@example.org. We respond to every email within 1 business day.