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I’ve been managing a supplement store for just shy of a decade now, and the Ghost product line is one of the newest brands to hit our shelves.
With their flashy graffiti packaging and unique flavors, I thought they were trying to overcompensate for a mediocre product and I really wanted to dislike their protein.
But I just can’t.
I bought and tested four different Ghost protein powder flavors and loved them.
What makes Ghost protein worth it? Ghost Whey tastes great, mixes well, and the addition of digestive enzymes makes it easy on the stomach, even if you have a milk sensitivity. It’s low in sugar and fat, and suitable for post-workout or any time of day. The one drawback is that it comes at a higher price point ($1.73 per serving vs the average of $1.34).
Honest Review Guarantee from FeastGood: Our testing team purchases each product 100% independently and uses the product for several weeks up to several months before writing a review. Learn more about our review process here.
Overall Rating: 4.0/5
Nutrition Label Transparency
Fat Content Transparency
Protein Percent of Calories
Nutrition Label Transparency
Fat Content Transparency
Protein Percent of Calories
Ghost Whey Protein Video Review
About Ghost Lifestyle
Ghost Lifestyle dubs itself the world’s first lifestyle sports nutrition brand.
The website does not offer much as far as company history or philosophy, but they’ve got a Behind the Brand series on youtube that offers a lot of perspective into its mission and brand.
They have expanded far beyond the traditional bodybuilding and fitness influencer lifestyle and also sponsor DJs and e-gamers, often doing live video game streams on Twitch.
Ghost Lifestyle has also garnered a lot of attention by partnering with other brands to deliver exclusive flavors and products like Ghost Whey Oreo, Nutter Butter, and Chips Ahoy (more on this below).
Overview of Ghost Whey Protein Powder
Ghost Whey is a blend of Whey Isolate (12.5g), whey concentrate (10g), and hydrolyzed whey (2.5g) offering a total of 25g of protein per serving. This blend means it is an effective protein post-workout, but will provide longer feelings of satiety (~1-2 hours) than using a pure whey isolate (<1 hour).
The blend of different proteins makes it a versatile option for any time of day, and suitable as part of a meal, between meals, or post-workout.
Ghost whey also has a significant dose of bromelain, protease, and lactase. Bromelain and protease help break down protein, and lactase breaks down lactose.
As a result, if you have a milk protein sensitivity or a lactose sensitivity, there’s a good chance you may still tolerate Ghost Whey.
The macronutrient breakdown of Ghost Whey protein is:
- Protein: 25g
- Carbohydrates: 2-5g (depending on flavor)
- Fat: 1-1.5g (depending on flavor)
- Sugar: 2g
While the specific carbs and fats fluctuate slightly depending on the flavor, overall Ghost Whey offers approximately 80% of its calories from protein alone, making it a good quality protein supplement.
For reference, some of the highest quality protein powders (like Transparent Labs Grass-fed Whey) will have around 90% of the total calories coming from protein, whereas others (like Six Star Whey Protein) only offer around 65%.
Takeaway: Ghost Whey Protein is on the higher end of total calories coming from protein.
Ghost Whey Protein Powder
Ghost Whey tastes great, mixes well, and the addition of digestive enzymes makes it easy on the stomach, even if you have a milk sensitivity. It’s a low sugar and low fat option suitable for post-workout or any time of day.
Highlights: What I Liked About Ghost Whey Protein
The first thing to stand out in regards to the Ghost Whey brand is its unique lineup of flavors.
They have strayed far from the standard chocolate and vanilla to offer a variety of cereal milk flavors reminiscent of our childhoods, and have unique collaborations with brands like Oreo and Chips Ahoy.
All of the Ghost Whey cereal milk flavors are gluten-free and soy-free, allowing them to appeal to a wider range of consumers with dietary restrictions.
Added Digestive Enzymes
Ghost Whey has added digestive enzymes; bromelain, protease, and lactase, which help to break down the milk protein and lactose naturally found in whey.
Because of this, even people with dairy sensitivities (like myself) tend to have no negative side effects when taking this protein.
Ghost has made its label 100% transparent, meaning you know exactly how many grams of each type of protein you are getting. This is not typical of the market.
On most protein supplement labels, you will see the different proteins listed under the ingredient list, but the exact grams are withheld.
By disclosing the individual grams per protein type, Ghost eliminates any confusion over what type of product you are buying and builds trust in the brand.
- Related Article: Alani Nu Protein Powder Review: Our Verdict After Testing
Drawbacks: What I Didn’t Like About Ghost Whey Protein
Price Per Serving
The biggest drawback as a consumer of Ghost Whey can be the cost. It is priced at $44.99 for a 2lb tub ($1.73 per serving).
This price point is in line with products that have a higher percentage of protein per scoop and zero artificial flavors or colors, such as the Transparent Labs Grass-Fed Whey.
Other proteins that are similar in ingredients and macronutrients include Optimum Nutrition Gold Standard Whey and Ultimate Nutrition Whey are priced at $36.99 for a 2lb size ($1.27 per serving) and $69.99-$74.99 for a 5lb tub ($0.87-$1.03 per serving).
Uses Sucralose As The Sweetener
To keep their formulas low in carbs, the flavors all use sucralose as the sweetener.
Though sucralose has been proven safe in over 110 studies, you may choose to avoid artificial sweeteners in favor of more natural flavoring options like stevia or cocoa powder for health or personal reasons.
For instance, there is a potential link between sucralose intake and migraines.
If you do try to avoid artificial sweeteners, Ghost has no naturally flavored alternatives, unfortunately.
Ghost Protein Review: My Experience
I genuinely didn’t expect to like this product as much as I do. Ghost pays attention to all of the small details, which makes the overall experience of taking their product really enjoyable.
The protective seal on the tub inside the lid is decorated in the same graffiti art as their tubs, and the protein scoop is affixed to the top inside the tub, so you don’t have to dig around in your powder to find the scoop (a nice touch in my opinion).
As for the protein itself, I was pleasantly surprised. I have a mild dairy sensitivity, and I tend to have digestive upset with whey concentrates but I didn’t experience any bloating, cramping, or indigestion.
The protein mixed easily. I used a traditional shaker cup without a spring ball or whisk and it was virtually clump-free.
I tried Ghost Whey in several different ways:
- Mixed with water
- Mixed with milk
- Stirred into greek yogurt
- Mixed with oatmeal.
In all four instances, it mixed easily and I felt satiated afterward.
Lastly, I thoroughly enjoyed the taste!
I tried peanut butter cereal milk, Oreo, Chips Ahoy, and Nutter Butter and found they all tasted pretty good, even just with water. The cookie flavors tasted better in milk than water, but there were none that I actively disliked.
How Does Ghost Protein Stack Up Against Our Criteria For Whey Protein
At FeastGood, we have 8 different criteria for ranking whey protein powders. Here’s how Ghost Whey Protein stacked up:
1. Nutrition Label Transparency
Our rating: 4/5
Ghost Whey nails this criterion, having a completely transparent label that discloses exactly how much of each type of protein is in their product.
The label also clearly states which flavors are gluten-free, soy-free and that all flavors have no amino acid spiking (Amino acid spiking is when a supplement company uses low-grade and inexpensive amino acids in their formulas to give the illusion of higher overall protein content).
When bioengineered food ingredients are used (e.g. in the Peanut Butter Cereal Milk flavor), this is also disclosed on the label.
The only way we feel that Ghost could improve its transparency is by having certificates of analysis for all of the batches produced to verify the protein content of their formula.
2. Fat Content Transparency
Our rating: 5/5
Ghost Whey discloses the grams of fat, saturated fat, and trans fat per serving for each flavor.
They also indicate at the bottom of the label that fat contains 9 calories per gram, helping you calculate how many calories in the overall product come from fat (~15 calories).
3. Effective Ingredients
Our rating: 3.5/5
Ghost can offer a high-quality protein supplement that is soy free. The company uses the natural lecithins in sunflower to improve the shelf life and mouth feel of their protein. Using sunflower in this way helps them avoid using soy lecithin, a common ingredient in protein powders.
As well, the blend of digestive enzymes in Ghost Whey helps individuals with milk protein allergies or lactose sensitivities digest the protein, reducing or eliminating side effects like bloating, nausea, and indigestion.
With that said, some of the flavors contained artificial colors like Red#40, Yellow #5 and #6, and Blue #1 which are approved by the FDA, but are controversial and/or banned in other countries.
Synthetic colors specifically have been banned in the UK because of their potential link to inattention and hyperactivity in children.
For the consumer, these added colors can enhance the experience of consuming a protein powder (for instance, having a banana-flavored protein that is yellow).
In my experience managing a supplement store for the past ten years, the emerging trend that I see is customers opting to forego products with unnecessary artificial colors for a more natural product.
4. Protein Percent of Calories
Our rating: 3.5/5
I would rank Ghost Whey in a “good, not great” category for protein percent of calories.
At approximately 75-80% protein per scoop, depending on the flavor, it’s a good option for someone looking to add extra protein to their day.
There are other products on the market that are at a similar price point and offer a slightly higher percentage of protein per scoop, closer to 90% (like Transparent Labs Whey Isolate).
There are also a lot of products that advertise themselves as a whey protein supplement, but only offer 50-65% of their calories from actual protein, the rest coming from carbs and fats.
So Ghost falls somewhere in the middle.
Our rating: 5/5
Ghost knocks it out of the park in the taste category.
They also regularly come out with limited edition flavors (like Birthday Cake Oreo, coming out soon), which keep things exciting for the consumer.
The label recommends mixing 1 scoop of protein with 1-2 cups of liquid (water, juice, etc).
Frankly, I can’t think of any of their flavors that would taste good mixed with juice and I had no desire to experiment with them.
I did, however, try mixing it with two cups of liquid. Normally I wouldn’t recommend mixing a protein powder with this much water, because it would tend to dilute the taste and make a pretty bland-tasting protein shake.
It tasted better than I thought it would, though for optimal taste I would recommend sticking closer to 1 cup of liquid.
Our rating: 4.5/5
This product mixes easily and virtually clump-free, even without a blender or special mixing ball.
I didn’t experience any clumping, but if you add this protein powder to oatmeal make sure that you add the protein after you’ve made the oats and allowed them to cool slightly, as opposed to pouring boiling water on top of the protein. It will curdle and clump up if the water is too hot.
Note: the co-branded cookie flavors contain actual cookie pieces that don’t dissolve, which isn’t necessarily a good or a bad thing but is just a matter of personal preference.
7. Texture (Thick or Thin)
Our rating: Right in the middle between thick & think
Ghost Whey mixes up a little bit on the thicker side if you stick to the traditional 6-8 oz of liquid. On a scale of 1 (thinnest) to 5 (thickest), Ghost Whey falls right in the middle (3).
The product label recommends mixing it with 1 to 2 cups of liquid, which would cause a pretty big disparity in whether it mixes thick or thin.
Our rating: 3/5
I tried Ghost Whey under a few different scenarios: As breakfast, as part of breakfast, post-workout, and in between meals.
This product works well post-workout and in between meals.
It can also work well as part of a meal, for instance, combined with a carb source (oats, fruit) and fat (nuts, seeds) to balance out a full meal.
Because it is low in calories and has mostly whey isolate protein, which is the fastest to digest, this product doesn’t work if you try to use it as a meal (but I’m assuming most people aren’t looking for a meal replacement anyways).
Who Is Ghost Whey For?
Ghost Whey Protein is for:
- Anyone who is looking to add extra protein to their diet. It can act as a tie-over in between meals or be used post-workout because of its high isolate protein content.
- Anyone who values unique flavors. Ghost Whey is good for someone who has tried protein powder before, but didn’t like the taste of it.
- Someone who can afford a more premium product. Because of its higher price point, this is the type of product for someone who has a higher amount of disposable income and can afford something that has a higher cost per serving than comparable products on the market. For example, one of my friends is willing to pay more for unique flavors and has the income to do so.
Who Shouldn’t Take Ghost Whey?
Ghost Whey protein is not for:
- Anyone who is on a tight budget. Ghost whey comes in between $0.50-$1.00 more per serving than comparable proteins on the market.
- Anyone avoiding artificial flavors or colors. Each flavor contains sucralose and several flavors also include food dyes. There are no naturally sweetened alternatives.
- Anyone with strong lactose or milk protein allergy. Though it does contain digestive enzymes, they may not be enough to support someone with a severe allergy.
Ghost Whey Customer Reviews
Ghost Whey boasts a 4.5/5 star rating on Amazon, based on over 2000 reviews. Here’s a quick breakdown of Ghost Whey user rating out of 5 stars:
- 5 stars: 76%
- 4 stars: 11%
- 3 stars: 6%
- 2 stars: 3%
- 1 star: 4%
A breakdown of the rating by category provides more insight into how customers feel about Ghost Whey:
- Ingredient Quality: 4.4/5
- Blending Power: 4.3/5
- Flavor: 4.1/5
- Value: 3.9/5
Most of the comments all speak to similar themes: great taste, great digestibility, but a bit overpriced.
“I love love love this! I always stayed away from protein powder because of the aftertaste. This barely had one!”
“Ghost Whey Chips Ahoy is the Best tasting protein I have had“
“Actually tastes like it says with no gross aftertaste.”
One of the commenters also praised its digestibility in her review:
“Also worth noting that my stomach wants me to die with any sort of supplement ever – this (so far) has NOT caused ANY stomach issues! That alone makes the product worth the price to me.”
For comparison’s sake, I browsed the 1-star reviews specifically to see what people didn’t like about Ghost Whey.
The two biggest trends that emerged (aside from shipping errors or product arriving damaged) speak to how the product is overpriced, and several complaints specifically about the Oreo flavor.
Ghost Promotions & Discounts
Ghost Lifestyle has a rewards system that is easy to use and access. Points earned can be used towards the purchase of supplements or apparel and accessories. There are several different ways that you can earn points through the Loyalty Program.
First, you earn points for each product purchased.
Each product has a code inside that can be entered online. I earned 500 points for the code inside my protein tub and it would take 13,000 points to buy myself a new tub of protein.
This isn’t the most rewarding feeling, as it would take me purchasing 26 tubs of protein to be able to use my points to get one tub for free.
Aside from supplements, you can get apparel like t-shirts and hoodies for 7000-13000 points.
There are a lot of accessory options from dog bandanas (2000 points) to shaker cups (2500-4500 points) and gaming mouse pads (5000 points).
You can also earn points by earning “Badges” on your online account.
These Achievement Badges can be earned by completing different actions such as using an athlete code or purchasing a bundle.
Earning these badges helps you earn free products faster by “stacking” points.
For example, you could earn 100 points for using an athlete code at checkout, as well as earn the 500 points from the code inside the protein.
You can earn extra points by referring friends to Ghost.
When a friend uses your referral link, they get 20% off their order and you earn an extra 500 points.
If you order directly from the Ghost Website, they tack on some extra points to your account for each purchase.
They probably want you to buy off their website rather than Amazon because they don’t have to pay fees to Amazon as a result (i.e. Ghost makes more money per purchase).
However, Amazon offers a subscribe and safe offer that allows you to save 5% off your purchase (and up to 10% if you subscribe to 5 or more qualifying products).
You earn an additional 10 points by tweeting or retweeting @GhostLifestyle.
I tested this out by quickly retweeting their latest tweet and the points were added to my account within minutes. I don’t know if there is a limit to how often you can do this, but it’s an easy way to bump up your points.
Lastly, you get 200 points on your birthday as long as you have it entered on your profile.
Where To Buy Ghost Whey?
Ghost offers a lot of incentives (through the Loyalty Rewards Program) to buy directly from them. You can also buy individual sample packets and products through the website that aren’t available through third-party retailers.
All ten flavors, including the co-branded ones, are available on Amazon.
Ghost Whey Alternatives
Ghost whey comes in at a pretty high price point relative to other proteins on the market. At a similar cost per serving, you can get a pure isolate protein from grass-fed whey from Transparent Labs.
- Check out my complete review of Transparent Labs
If you use the subscribe and save option, you can get the Grass-Fed Isolate for $1.70 per scoop, slightly below the cost of Ghost Whey.
The Transparent Labs Whey Isolate comes in at around 90% protein per scoop compared to Ghost Whey’s 80%. Transparent labs also have no artificial sweeteners or colors and more protein per scoop (28g vs 25g)
Optimum Nutrition Gold Standard Whey
If you want the benefits of Ghost Whey including a blend of different protein types and lots of flavor options, but are on a budget, then Optimum Nutrition Gold Standard Whey is a good option.
- Check out my complete review of Gold Standard Whey
You can get a 2lb tub for around $35, ten dollars less than Ghost Whey of the same size. Gold Standard is also available in a 5lb value size that brings the cost per serving down to around $0.80 per serving, less than half the price of Ghost Whey’s $1.73 per serving.
Frequently Asked Questions
Where are Ghost Supplements Made?
Ghost Lifestyle headquarters is located in Henderson, Nevada in the United States with additional offices in Chicago, Illinois, and returns being processed through an office in Spring Hill, Tennessee.
What Is Ghost Lifestyle’s Shipping Policy?
Ghost lifestyle provides standard (3-5 day) shipping for $9.49. Standard processing time is 1-2 business days, so you can expect your product within 4-7 business days in the United States. For shipments to Canada, Ghost collects duties and taxes at checkout to make it an easy customer experience.
What Is Ghost Lifestyle’s Return Policy?
Ghost products can be returned within 15 days of purchase provided that it is unopened and in their original packaging. You must have the receipt or proof of purchase and returns cannot be accepted if you bought the product from a third-party retailer. There is no refund on discounted or sale items.
Is Ghost Whey Third Party Tested?
Ghost Whey guarantees that there is no amino acid spiking in their formulas, and is manufactured in a cGMP-certified facility to ensure quality. However, Ghost doesn’t provide the certificates of analysis from each individual batch made the way that brands like Transparent Labs do.
Is Ghost Whey Good For Weight Loss?
Ghost Whey is good for weight loss because it is low in sugar (1-3g per serving), low in fat (1-1.5g per serving), and low in calories (120-140 calories per serving). The inclusion of whey protein concentrate will promote longer feelings of satiety to contribute to overall daily calorie control.
Is Ghost Whey Keto Friendly?
The net carbs in Ghost Whey fluctuate by flavor, from 2g to 5g per serving. Most flavors are keto-friendly, with Fruity Cereal Milk and Coffee Ice Cream being the most keto friendly. Their co-branded flavors like Oreo, Chips Ahoy, and Nutter Butter are higher in carbs (7-8g) making them harder to fit in a keto diet.
Is Ghost Whey Gluten Free?
Ghost Whey products are gluten-free, with the exclusion of their co-branded flavors: Oreo, Chips Ahoy, and Nutter Butter.
What Are The Best Ways To Mix Ghost Whey?
Ghost Whey tastes great and mixes well in a shaker cup with cold water. For added richness, mix it with your favorite milk or milk substitute. Ghost Whey also stirs well into greek yogurt and oatmeal.
What Flavors Are Available For Ghost Whey?
Ghost Whey is available in Milk Chocolate, Coffee Ice Cream, Cereal Milk, Peanut Butter Cereal Milk, Cinnamon Cereal Milk, Fruity Cereal Milk, and Marshmallow Cereal Milk. They have added co-branded flavors to their lineup including Oreo, Chips Ahoy, and Nutter Butter.
Does Ghost Whey Make You Gain Weight?
Ghost Whey is unlikely to contribute to weight gain because it is low in sugar (1-3g per serving), fat (1-1.5g per serving), and overall calories (120-140 per serving).
Can you use Ghost Whey as A Meal Replacement?
Ghost Whey would make a good addition to a meal or snack to boost its protein content, but it would not make a good meal replacement product. Ghost whey is too low calorie to constitute a meal, and is unbalanced with little carbs or fat present.
When Is The Best Time To Take Ghost Whey?
Ghost Whey is a versatile protein with a blend of whey isolate, concentrate, and hydrolysate which can be taken any time of day as a part of meals, between meals, or post-workout.
How To Contact Ghost Lifestyle
Ghost Lifestyle has an e-mail contact form on its website, with a promise to get back to you within 24-48 hours.
They provide the phone number 1-844-GHOST88 (1-844-446-7888) which takes you to an automated chat telling you to use the e-mail form I just mentioned or use the live chat feature on their website.
(For what it’s worth, I spent hours browsing the website and wasn’t able to find the chat feature they mentioned).
They are active across all major social media and streaming platforms including Facebook, Twitter, Instagram, Tik Tok, Youtube, and Twitch.
Ghost Whey Protein Powder
Ghost Whey tastes great, mixes well, and the addition of digestive enzymes makes it easy on the stomach, even if you have a milk sensitivity. It’s a low-sugar and low-fat option suitable for post-workout or any time of day.
Other Protein Powder Reviews
About The Author
Jennifer Vibert is a Certified Strength and Conditioning Specialist, Nutrition Coach, and supplement store manager. She has a Bachelor of Kinesiology with a major in Fitness and Lifestyle and a minor in Psychology from the University of Regina. She is a Certified Nutrition Coach through Precision Nutrition, with a passion for helping clients learn the fundamentals of nutrition and supplementation in order to build healthy, sustainable habits.