New Year Resolution Results

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Key Findings

  • Fastest Weight Loss: New Mexicans are expected to lose their holiday weight the quickest, by January 21st. They typically exercise 5.1 times per week, burning 5,250 calories.

  • Slowest Weight Loss: West Virginians are likely to take the longest, until February 18th, with an exercise rate of 2.2 hours per week.

  • Regional Differences: The study shows regional variations in weight loss timelines, which could be influenced by cultural, or lifestyle factors.

Implications of the Study

  • Importance of Realistic Goal Setting: Our study highlights the importance of setting achievable weight loss goals to avoid disappointment and ensure sustainable health benefits.

  • Dangers of Fad Diets and Quick Fixes: Sustainable weight loss is more effective than short-term diet trends.

  • Psychological Aspects: The study implies the need for a supportive environment and avoiding an all-or-nothing approach to diet and exercise.

  • Variety in Exercise: Including both cardio and strength training is essential, as focusing solely on one type can limit the effectiveness of weight loss efforts.

  • Awareness of Caloric Intake and Burn: Misjudging calorie intake and burn can significantly affect weight loss efforts.

  • Importance of Sleep and Rest: Adequate sleep is crucial for weight management, affecting appetite-regulating hormones.

  • Benefit of Tracking Progress: Regularly monitoring progress can help people stay motivated and adjust strategies as needed for effective weight loss.


Online panel survey of 3,000 adults based on age, gender, and geography. Internal data sources are used to obtain population data sets. We used a two-step process to ensure representativeness through stratified sampling and post-stratification weighting.